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Real Estate Investors NO LONGER have a choice...
Discover Why Internet Marketing is the Essential Weapon in Your Marketing Arsenal for 2010 and Beyond.
It's 2010, and the world has changed for real estate investors. The strongest are surviving, the weakest are not, and the opportunities are unprecedented. It's no longer enough to post bandit signs and send postcards.
Traditional Marketing Costs
are Now Unsustainable.
Sure, signs and postage aren't all that much more expensive today than they were a few years back. The problem is that the response is down, and the margins are lower.
This means that Return On Investment (ROI) is down below sustainable levels.
With nearly 100% of buyers and sellers turning to the internet to sell or buy their house, you need to either "be found" when they go looking, or you won't be able to afford the cost of acquisition using traditional marketing.
Who Moved My Customers?
 As of the end of 2008, 80% of buyers and sellers began their transaction online. This should have had you moving resources online as it was, but I warned that this number would spike dramatically within 12 months.
What happened?
As of the end of 2009, 94% of buyers and sellers now begin their transaction online!
(2009 National Association of Realtors Profile of Home Buyers and Sellers)
Further, the average buyer is now younger
than ever, and more net-savvy than ever. They expect the same of the people they choose to work with.
So, What Do We Do to Survive?
The solution for survival is easy... we follow our buyers and sellers. That means that Internet Marketing must be a MAJOR component of your marketing plan.
Don't be afraid to barbeque a sacred cow! Here's how savvy investors manage their marketing expense:
| STEP 1: |
Create a spreadsheet to track all marketing activities. Include how many pieces for each, at what cost, leads, profit, etc. |
| STEP 2: |
Next, calculate your Return On Investment (ROI) monthly for each. How many dollars of profit came from every dollar of marketing campaign expense? |
| STEP 3: |
Sort the spreadsheet in descending order by the ROI and drop the poor performers (at least the bottom 1 or 2). |
| STEP 4: |
Finally, start adding and testing 1-2 new marketing tactics at a time. Internet Marketing offers many options. |
| STEP 5: |
Rinse & repeat. |
You'll quickly find that Internet Marketing has the largest reach and lowest cost of any lead generation activity.
In fact, many Internet Marketing tactics cost NOTHING to use.
As I mentioned above, it's best to try 1-2 tactics at a time, measure their success, then keep at what's working and abandon the losers.
Experience shows that the best strategy is to choose a mix from the specific tactics above based on what "fits" and returns results for your business. Each tactic can be implemented with a variety of tools (such as YouTube or Twitter - keep in mind that these sites act as a means to an end... not the end itself).
Why Everything You Thought You Knew About Internet Marketing is DEAD Wrong!
But I Have a Website... I'm Online Already... Right?
That's sort of like saying "I've incorporated, so I'm in business." Staking a claim online with a website doesn't mean anybody would ever find you. In fact, I can almost guarantee they won't.
And beware of snake oil salesmen who tell you they can sell you a "lead magnet" site. It doesn't matter if it's the BEST lead-generation site EVER MADE... it doesn't work that way.
For years, the TOTAL percentage POSSIBLE of traffic generation if you had the MOST PERFECT site ever designed
has been declining like a rock tumbling off a cliff. 
As recent as the end of 2009, 15% of technical factors affecting traffic (lead) generation are controllable on the site side.
The other 85% comes DIRECTLY from Internet Marketing happening outside of your site.
Not to beat a dead horse, but that means that the BEST LEAD-GENERATING SITE IN THE WORLD would still miss out on 85% of the possible leads without the addition of OFF-SITE Internet Marketing.
And, just to be clear, no software or site on the market can or could do this for you.
And putting your website address on your marketing collateral doesn't count either. Anybody that crosses your online threshold had found you already anyway.
You'll also be up against a few challenges when you start marketing online:
- Internet Marketing is a moving target, and what works is ALWAYS changing.
- The volume of Internet Marketing information is completely overwhelming, like getting a drink from a firehose.
- Most importantly, Internet Marketing is as much inbound as outbound. Traditional marketers don't get this concept of "being found" rather than seeking out, but online it's crucial.
So, Can You Really Compete Online?
Fortunately, right now most of your competition is barely out of the starting gate. They're vulnerable to anybody who can mount even a modest Internet Marketing strategy. That will change soon...
By now, you should understand the importance of your Internet Marketing strategy, which puts you in the position to strike while the opportunity is hot.
The internet is clearly the biggest game in town for real estate investors:
- Your sellers and buyers are there! 94% (and rising) of transactions began online in 2009. That number is up from 80% in the previous 12 months!
- You NEED a buyers list to compete, regardless of your niche. Good Internet Marketing lead generation sites will build your buyers list on autopilot.
- You can sell your houses FASTER and EASIER than ever before. Marketing your houses online (NOT just listing them there), especially with video, can help you sell your houses faster and easier than ever before.
- Best of all... you can get FREE SELLER LEADS FOREVER. Why would you possibly NOT want 24-hour lead generators which don't cost a dime to run? Investors pay BIG BUCKS to subscribe to sites for leads... now you can generate the leads!
The great thing is how really simple and inexpensive all this can be, if you can learn the basics, build your marketing systems, and then implement your plan.
| STEP 1: |
Your first step is to learn the basics of Internet Marketing, just like you did with traditional marketing. |
| STEP 2: | Second, you'll need to set up your marketing systems, like your hosting, your various lead generation sites and email marketing tools. |
| STEP 3: | Next, you want to plan your highest value activities and begin implementing them. You'll definitely want to include specific plans for web, email, video, and social media. |
| STEP 4: | You're also going to need to set up a process to track key metrics, make necessary changes to your plan. |
| STEP 5: | Finally, and possibly most critically, you'll want a plan for continuing education. Internet Marketing is constantly evolving and changing - new tools pop up, others wither away. You need a solid plan to keep up. |
For even the most seasoned marketers in the real estate business, this is a whole paradigm shift. Internet Marketing requires skills and knowledge that didn't even exist a few short years ago.
There is an 'EASY Button' for
Real Estate Investors:
You can definitely do it yourself. I did, though it's taken hundreds of hours and many thousands of dollars in training. I also had to apply everything I learned to my real estate business, and then create and document my systems.
 Here's a better alternative... come learn 'Internet Marketing for Real Estate Investing' with me at my online learning site IM4REI.com. Delivered through our online learning system, you and your staff will be able to train from anywhere.
Courseware is broken into easily digestible sessions (which my charter clients said made it super easy to refer back to when they needed).
Each session is accompanied by resources from the training, including downloads, links, and much more.
AND, you'll have access to a regularly-updated members-only website with TONS of the hottest and latest new resources.
Internet Marketing is changing constantly, and this is your source for new information as it changes.
Here's What We Cover in
the
IM4REI
eLearning Modules:
 MODULE 1: IM Fundamentals
- Start with the fundamentals of Internet Marketing from a business leader's perspective.
- This is by-investor-for-investor overview, designed to give you a strategic understanding of the concepts.
- I pulled this out as a separate module to allow for easy delegation of the detailed work which follows.
 MODULE 2: Setup Steps
- Get your systems up and running fast in the second module.
- Optimized so that you can do it yourself, or (preferably) hand it off to an employee or contractor to have it done for you.
- All the tools, templates, and resources are included.
 MODULE 3: Outsourcing Jobs
- I
outsource tedious work to contractors for between 50 cents and $2 per hour. Imagine buying a day per week of your time back for $8!!!
Learning to outsource is downright addictive.
- Module 3 covers the management tactics, tools and resources to EASILY be outsourcing FAST.
 MODULE 4: Web Presence
- Templates and techies may be good at geekery, but they don't know jack when it comes to marketing.
- In Module 4 you'll discover the sweet spot where marketing meets tech, and leads are the result.
- The guys selling investor software or web solutions would have you believe you can't do what they do... the truth is that YOU can do it BETTER with what you'll learn in Module 4!
 MODULE 5: Email Marketing
- Email marketing is becoming hot again in 2010, but this time spam simply won't work.
- Learn how to be a welcome guest instead of an annoying pest and get more leads.
- We'll cover the tools to use, how to use them for maximum reach, and the best practices for marketing with email.
 MODULE 6: Traffic Strategies
- You can put up the best website with the best content around, but nothing happens until visitors start finding you.
- Module 6 reveals the elusive strategies and tools for Search Engine Optimization which will drive traffic to you.
- Discover the 20% of the work that produces 80% of the results.
 MODULE 7: Using Video
- Once you get buyers and sellers to find you, video is the best tool to convert those visitors to leads.
- There is no single hotter medium than video today for real estate professionals, and nothing is more intimidating. We'll make it brain-dead simple, guaranteed!
- This module covers everything from the equipment you'll need (and don't need) to publishing and syndication.
 MODULE 8: Social Life
- Social media has become a hot topic for marketers, but it can become a HUGE time vacuum if you don't know what to do, when and where.
- Learn the tools, sites, strategy, and how to measure your return on investment.
- You'll either learn to save or avoid wasting countless hours, while maximizing a minimal time spent on social sites.
This is the most complete Internet Marketing system on the market for real estate investors, and with no ongoing cost and free updates for the life of the product, is the only complete system available. Don't confuse this with systems that require you to use their sites/software or face a painful disconnect (like losing your data and lead generation sites).
'Internet Marketing for
Real Estate Investors'
is NOT...
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IM4REI is NOT some over-hyped BS "product launch" promising to put money in your bank account by pushing a button.
It’s going to take a little time to learn, some time to set up, plan and execute.
If you’re looking for a magic pill that makes you money with zero
effort – you’re not going to find it here.
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IM4REI is NOT like courses, websites, or software that have been pushed recently.
IM4REI combines all the training you'll need as a business manager, the technical training, the tools, sites, and resources. It also includes support and regular updates as technology and tools evolve.
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IM4REI is NOT a "continuity program" (aka "You'll pay until you leave... then you lose EVERYTHING!!") Gurus teach that you need to attach a monthly fee to your program, then create a "painful disconnect" so that clients can never stop paying without horrible consequences. That's NOT the way I work with clients! You invest in the program, own everything, get support, and never pay another flat dime!! |
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You'll be completely self-sufficient with 'Internet Marketing for Real Estate Investors' and own everything. You'll still have full access to training and support... you just won't pay anything additional for it.
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As part of the program, you'll have all the support you need to get YOUR Internet Marketing strategy up and running, GUARANTEED:
Members-only website with eLearning modules, resources, tools, templates, and more
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The "Toolbox" has all the tools you need to be successful online, in one place, categorized, linked, and reviewed
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Email support for any questions or challenges that come up
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Take FAST ACTION Today and
Get a Bonus Program Worth $97:
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BONUS: Recording your voice can be a daunting prospect, but 'Turbocharging Your Voice Online' will have you sounding like a professional even if you've never recorded yourself before.
- Sound professional without sounding tacky
- Make your voice more persuasive
- Gain confidence in your abilities to present
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Choose Your Level of Engagement
and Get Started Today:
Internet Marketing
Mastery Series
- Modules delivered MONTHLY. Your first module will be available immediately, and each successive module will arrive 30 days later. Easily affordable. No commitment.
- Accelerate your training AT ANY TIME. Seeing results fast? You can speed up delivery at any time you choose.
- Learn at YOUR PACE and EARN WHILE YOU LEARN.
Get Started Now for
Only $59 (full details below)
Click the big orange button below and you're on your way to Internet Marketing mastery.
The "Full Details"
- You will receive and be billed for 1 module per month at a cost of $59.
- I really want you to get started and EARN WHILE YOU LEARN, so with your first payment you will get Module 1 & Module 2 for ONLY the cost of a single module!
- You can cancel at any time with no further commitment.
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Internet Marketing
Mastery FULL ACCESS
- Get FULL ACCESS. Get access to everything immediately.
- Save over $100 by ordering the FULL ACCESS Package.
- Learn at YOUR PACE and IN ANY ORDER YOU WANT.
Get FULL ACCESS Now for Only $497 $297
Click the big orange button below and you're on your way to Internet Marketing mastery.
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This Training Is Real
and So Am I
You've probably figured out by now that I'm not full of hype. I'm
a real person and a real estate investor since 2003. I've also taught marketing, wholesaling, and rehabbing since 2005, which I've enjoyed. It's great working with top-notch investors across the country.
Times have been tough, which is one reason I've switched focus from primarily offline marketing to primarily online. It's impossible to match the cost, reach, and return on investment of Internet Marketing.
If you have ANY questions at all, you can reach me easily:
EMAIL ME brian@briandickersonflips.com
TWITTER ME http://www.twitter.com/briandickerson
(fastest response)
Best Regards,
P.S. Whether or not you decide to join us at IM4REI.com, please take advantage of my resources for real estate investors at http://briandickersonflips.com.
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